Role

Lead product designer

Summary

Play Points Quests is a new gamified offer type in Play's rewards program. Members complete a set of actions (discovery, engagement, and purchase) to earn a reward.

The problems

Google Play users are less engaged with the platform because they don’t see as much value. They often don’t come back to the Store and explore new content and applications.

The solution

Make Play Points a rewarding experience. Push members to actively engage with an immersive experience. Personalize for greater relevance and to motivate members

Impact

0-1 feature for Google Play Store and shipped in 2021

Help team members

Improved engagement and retention to the Store